Can Free Cell Phones Be Profitable?

Ok, so this isnt really a science post, but its cool nonetheless! Personally, im sick of paying $100 bucks a month for my iphone (which is basically a glorified mini-lapotop). This begs the question...can a company profit off a free phone? Gizmodo thinks that this is possible, and who better to do it than....Google. Thats right, Google. Read the Article! [Link]